Consumer interest in organic wine is constantly increasing both in Italy and abroad.
Italian consumers are increasingly attentive to sustainability when it comes to making purchasing choices related to food and beverage.
In particular, today we talk about organic wine that is increasingly appreciated and sought after by Italian consumers, it has a fundamental role within the process of ecological transition towards sustainable agriculture that does not use chemicals and protects soil fertility and biodiversity.
The beautiful and innovative thing that emerges is the fact that the concept of organic has extended and gone beyond food.
But what are the main reasons that push users to prefer an organic wine over a traditional wine?
1. The production method that best respects the environment.
2. The greater guarantees of safety provided for by the specification.
3. The highest quality.
For these reasons we can say that the sale of organic wine will continue to increase and expand more and more all over the world.
The most used channels to buy this kind of products are currently supermarkets and hypermarkets, followed by wineries and in the queue we find e-commerce.
But now you will be curious to find out which are the organic wines most purchased by consumers… Prosecco is at the top of the ranking, and is followed by nero d’avola and Montepulciano d’Abruzzo, pecorino closes the ranking.
A last but not least aspect to report regarding this topic is the fact that most of the production of organic wines takes place in Italy; therefore, we must try to exploit this in our favor to expand in the world markets that are increasingly asking for this kind of products. The market with the greatest potential for Italian organic wine is that of the United States.